9/22/2023 0 Comments 6 degrees of separation![]() "Efforts to foster creativity or innovation might depend on the degree of separation of the relevant parties. What does that mean in terms of business and Marketing? By the fourth degree of separation there is no longer an increase in risk." It is 29% higher if the friends of that person’s friends smoke, and 11% higher if the friends of the person’s friends’ friends smoke. For example, the risk for smoking in a person connected to a smoker (that is, at one degree of separation) is 61% higher, on average, than would be expected as a result of chance. "… a person’s influence progressively diminishes as the degrees of separation increase. That’s the story from the Harvard Business Review in the news item, The Dynamics of Personal Influence. How does influence really work? According to a recent study at Harvard University: "although a person may be connected to other people by six degrees of separation, he or she is influenced only by those up to three degrees away."
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